Media Buying
Every dollar tracked back to a lead, a sale, or cut.
Paid media fails most often not from bad creative but from bad accountability — budgets spread across platforms with no shared measurement, optimizing for cheap clicks instead of qualified leads. We plan and run paid media with one non-negotiable rule: every dollar is tracked to a lead, a sale, or it gets reallocated.
The Problem We Saw
We've audited ad accounts burning thousands of dollars a month on 'engagement' campaigns that never intended to sell anything, tracked with pixels that were never verified, reported with screenshots instead of attribution. The advertiser rarely knows what's actually working — only that money is leaving the account.
How VELIQ does it differently.
Verified tracking before spend, not after. We confirm pixels, conversion events, and attribution windows are correct before the first dollar goes live — not after month one's report raises questions.
Budget follows performance, weekly. Underperforming ad sets get cut or reworked within the week, not left running until the monthly review.
Creative testing built into the media plan. We test 3-5 creative variations per campaign as standard — because the algorithm rewards fresh, tested creative over stagnant single ads.
Full transparency on spend and platform fees. You see exactly what goes to media spend versus management — no bundled black-box retainers.
What you get.
Core
Structured spend, real tracking.- 1 platform (Meta or Google)
- Up to $3,000/mo ad spend managed
- Conversion tracking setup & audit
- Weekly optimization
- Monthly performance report
Precision
Multi-platform, actively managed.- 2 platforms (Meta + Google or TikTok)
- Up to $10,000/mo ad spend managed
- Creative testing (3-5 variants/campaign)
- Landing page conversion review
- Bi-weekly optimization + reporting
Mastery
Full-funnel paid media operation.- 3+ platforms managed
- $10,000+/mo ad spend managed
- Full-funnel campaign structure (awareness → retargeting)
- Advanced audience & lookalike modeling
- Weekly optimization + strategy call
The Tracking Verification Checklist
Before a single dollar of your budget goes live, this is what we confirm.
Is the pixel or conversion API firing correctly on every key page — not just installed, but verified event by event?
Are we tracking the action that actually matters (a purchase, a qualified lead) — not a proxy like a page view?
Is the attribution window set correctly for your actual sales cycle, not the platform's default?
Can we trace a single conversion back to the exact ad, audience, and creative that produced it?
Is there a clear, agreed cost-per-result target before launch — not a number invented after the first report looks disappointing?
What results look like.
The WHY FAQ.
WHY: Why weekly budget shifts instead of monthly?
Because a losing ad set left running for a full month is a full month of wasted spend. Platforms give you daily performance data — ignoring it until the monthly report is a choice, not a limitation.
WHY: Why do you test multiple creatives per campaign?
Because ad fatigue is real and fast — a single creative's performance decays within days on some platforms. Testing isn't optional overhead, it's how you keep cost-per-result from climbing.
WHY: How is this different from just boosting posts?
Boosting optimizes for engagement on a post. Media buying builds a funnel — awareness, retargeting, conversion — with tracking that ties spend to revenue, not likes.
WHY: Do you take a percentage of ad spend?
Management fees are agreed upfront and disclosed separately from ad spend, so you always know exactly what's going to the platform versus to us.
Our process.
Tools & technologies.
“After our discovery meeting, we recommend the tier that fits your actual needs — not the one that fits our revenue targets.”